Business War-gaming for The Public Relations Society of America and The Council of Public Relations Firms
Elizabeth Howard worked with PRSA and The Council on Public Relations Firms to develop the Strategic Communications Scenarios program. Scenarios were prepared and programs were organized for a number of trade associations and professional groups across the United States.
The Socratic style dialogues are designed so a group of business executives,
journalists and other interested parties work together to address an issue
as it unfolds. This "war-gaming" exercise allows business executives to
work out solutions to issues that could lead to a crisis situation that
would affect the company or organizations brand and reputation.
Using Dialogue as a Strategic Management Tool (pdf)
x close window