The Broadbridge approach is to first observe and analyze your organization or the issue, product or situation at hand, to understand how forces within the marketplace and within your industry will affect how you achieve your corporate communications and marketing objectives. This applies to all our clients, including multinational corporations, professional service firms and not-for-profit organizations.
By first undertaking analysis and research to understand how external audiences perceive your business and your brand, Broadbridge can identify methods and strategies to establish productive relationships among core constituencies. In this way it is possible to open up dialogue and let information flow naturally into, out of and throughout an organization. This is extremely effective in opening up channels of communication to reach targeted audiences.
Broadbridge identifies methods to establish productive relationships among each client’s core business, the public relations approach and marketing efforts. Building on those relationships, we design marketing and communications strategies that achieve results.