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Media relations is essential to building an effective communications program. We believe that building strong media relations goes beyond distributing information to the press. Good media relations is a process that includes researching and tracking issues, cultivating journalists and working to establish a network of those in a position to influence opinion. This is achieved over time. Broadbridge has worked with journalists across the globe, meeting with bureau chiefs in Moscow, setting up television interviews on major cable and network television stations in New York, accompanying a Wall Street Journal reporter to a conference we handled in London, and writing and placing opinion-editorials and letters to the editor in mainstream publications. The Broadbridge team can handle media relations around the globe. Our media services include building a database of journalists, organizing press conferences, setting up media tours, designing press folders and preparing a client for media interviews.
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